Made This For You, Old Dutch — Nate Hance
Made for Old Dutch

I wrote you
a jingle.

I grew up eating Old Dutch ripple chips at every family picnic and barbecue. When I decided to start writing jingles for companies I actually respect, this one was first on the list.

Your song
The Old Dutch Jingle
I wrote a simple piano jingle this week that encapsulates Old Dutch, specifically the iconic ripple chips.
Why I made this

Old Dutch ripple chips were at every family picnic and backyard barbecue I can remember growing up. When I see them now, the good memories come flooding back.

There aren't many brands that can say that. I wanted to write something for a company that earned its place on a very short list.

The jingle is yours regardless of what you do next. If you want to talk about what I do with teams, it's all below.

Nate Hance
Piano Provocateur · Nate@NateHance.com

The Broken Piano Method.

A live keynote built around four true stories of creative problem-solving under impossible conditions. No piano, no electricity. Twenty unplayable keys. An upside-down circus performance. Requests from strangers with no safety net.

Your team watches it happen in real time. Then they apply the same framework to their own constraints.

The Constraint
The worse the conditions, the better the outcome. If you know how to think.
The Workaround
When you can't change the problem, change your approach entirely.
The Collision
Two things that have no business together. Force them to work.
The Unreasonable Brief
The weirder the ask, the better the answer.
The part relevant to that jingle

Your team could write
the next one.

One of the formats I offer is a Signature Song session. Your team builds a company jingle together, live, in the room. The jingle you just heard is what one person with a piano can do in an afternoon. Imagine what a room full of people who actually work there could make.

Want to talk about it?

I work with HR and People teams at companies across the country. If you want to know what a session looks like and what it costs, I'm happy to have a 20-minute conversation and give you a straight answer on both.

Nate Hance · Piano Provocateur · Minneapolis / St. Paul NateHance.com/defy-average